Social media marketing for PilotExpo
PilotExpo is Europe’s largest event dedicated to Flight Crew Recruitment and Training which took place in Berlin, Germany. A two-day exhibition for major airlines, flight training providers, recruiters and suppliers. PilotExpo is a great opportunity for flight crew to evaluate offered employment conditions and even pass on-the-site assessments. A two-day conference, divided into two different divisions – “Aces” for already licensed pilots and “Future Pilot” for aspiring youngsters, both answering the most important questions of each target audience. Bright managed the social media channels creating visually appealing content for Facebook, Instagram and LinkedIn. To reach the target audience we ran banner ad campaigns with Google Ads and Facebook Ads.