VIAINVEST animated video

Together with market entrance of the fintech investment platform VIAINVEST, Bright has developed an animated video that in an easy-to-understand way tells the operation principles about the new platform. The script of the video is created in a way to speak up to everyone – experienced investors, as well as those who only think about becoming one.

An analogy based on the similarities between the financial and culinary world has been taken as the basis of the video’s concept. In the visual style, line purity and colors retain and correspond with the brand identity.