Vidzeme University’s Graphic Identity
BRIGHT has developed the graphic identity of Vidzeme University (ViA). The graphic logo consists of the combination of letters ViA (the daily used abbreviation of the Vidzeme University) and the full university name in Latvian or English.
It is created in the framework of the new strategy, celebrating the 30th year of the university, according to the spirit of time and the development of the university. The graphic element of ViA represents the relentless striving upwards, self-perfection for the fulfillment of dreams. ViA is a platform that unites public and technical sciences, theory and practice.